Privacy Policy

Last modified: January 31, 2012.

This Privacy Policy is designed to inform you about the information we at Anheuser-Busch, Incorporated ("We", "Us", "Company") collect at and in connection with The BudShop Network website ("Site" or "Website"), why we collect such information, and how we handle such information. Your use of this Site signifies your assent to our Privacy Policy. If you do not agree to our Privacy Policy, please do not use this Site.

We reserve the right, at our complete discretion, to change, modify, add, or remove portions of this policy at any time. Please check back periodically for any changes we may make to the policy, as your continued use of this Site following the posting of changes to these terms will mean you accept these changes. We urge you to read the complete Privacy Policy below. Please note that different websites operated by members of the Anheuser-Busch family of companies may be subject to different privacy policies. Please check the Privacy Policy of each website.

When using the Site, you may be asked to provide various types of personally identifiable information to enhance your experience on the Site and with us. For example, when you purchase a product from our Site, redeem a gift card or rewards card, or sign up to receive promotions and special offers, we may ask you for personal information such as your name, street address, city, state, zip code, e-mail address, credit card information, age, and gender. Additionally, if you send a gift to another person, we collect that person's full name and shipping address. Our purpose in gathering this personal information is so that we can fulfill a transaction, send you requested information about our Company, or otherwise address your specific requests or needs. If you no longer wish to receive contacts from this Site, if you would like to correct or delete such information from our Website's database, or if you have any questions about this Privacy Policy, you can always send us an e-mail to customerservice@budshop.com with your concern or question.

From time to time, we may collect general, non-personal, statistical information about the use of the Site, such as how many visitors visit a specific page on the Site, how long they stay on that page, and which hyperlinks, if any, they "click" on. We collect this information through the use of technologies such as "cookies" and "IP addresses," which are discussed in greater detail below. We collect this information in order to determine which areas of the Site are most popular and to enhance the Site for visitors. We may also group this information into aggregate visitor data in order to describe the use of the Site to our existing or potential business partners or other third parties, or in response to a government request. However, please be assured that this aggregate data will in no way personally identify you or any other visitors to the Site.

We may use or disclose personal information collected from you in the following ways:

• to complete your purchase transactions;
• to respond to your requests and to provide the services you request;
• to send you offerings through e-mail and direct mail;
• to contact you about the status of your orders;
• to enable our third party operational service providers to perform certain services on our behalf for your benefit;
• to identify your product and service preferences, so that you can be informed of new or additional products, services, and promotions that might be of interest to you that are offered by us and/or our third party marketing partners; and
• to improve our website, merchandise selection, customer service, and overall customer shopping experience.

Additionally, we may share personal information collected from you with the Anheuser-Busch family of companies and, in the event of a sale, merger, consolidation, change in control, transfer of substantial assets, reorganization or liquidation, we may transfer, sell, or assign to third parties information concerning your relationship with us, including without limitation, personally identifiable information that you provide and other information concerning your relationship with us. Moreover, we collect, use or disclose your personal information if permitted by law or required to do so by law or where we believe such action is necessary in order to protect or defend us or other third parties against error, negligence, breach of contract, theft fraud and other illegal or harmful activity, to comply with our audit and security requirements, and to audit compliance with or corporate policies, procedures, legal and contractual obligations.

We use operational service providers to perform certain services on our behalf, including, without limitation, hosting and maintaining the Site, fulfilling purchase orders, managing our mailing lists, storing, processing and transmitting data, creating and executing email campaigns, and providing marketing assistance, web analytics and data analysis. We may provide your personal information to these operational service providers when the information is necessary for them to perform their duties, and we request that our operational service providers protect your privacy and only use such information in connection with performing their duties.

Cookies may be used on this Site. A "cookie" is a small file that we save on your computer's hard drive that contains non-personal information. Our cookies help to give you faster access to pages you have already visited, allow you to personalize your pages, and help you to participate in activities or events on the Site. They also assist us in customizing our offerings to you. If you leave the Site and then return, cookies will tell us what things you have already collected so that you do not have to start all over again. Cookies store multi-page data entry until data is submitted to a database (i.e., in connection with an extensive poll or survey), and prevent further participation in a poll or survey by a particular browser. Cookies do not contain any personal information about a specific user, and we do not use cookies or other non-consensual methods to take personally identifiable or online contact information about you off of your computer. Other than as part of the aggregate information discussed above, we do not use cookies for direct marketing or promotional purposes, and cookies are not used at this site to collect information specifically about you for sharing with third parties. We also use other technology, called clear GIFs, to provide us with other important anonymous information, such as when an e-mail has been opened.

Additionally, we may use IP address information to count and track aggregate visits to the Site, to help diagnose problems with our server, and to administer the Site. It is not our policy to link IP addresses to anything personally identifiable; so while a particular user's session can be tracked, the user remains completely anonymous.

If you have signed up to receive promotions or special offers, or have made a purchase from the Site, and you want to update or remove your contact information, you may call a Customer Service Representative at 1-800-742-5283 or may send an email to customerservice@budshop.com to update or remove your contact information.

If you do not want to receive email from us in the future, please let us know by sending an email to us at customerservice@budshop.com, by calling us at the telephone number below, or by writing to us at the below address and telling us that you do not want to receive email from our company. If you supply us with your postal address on-line you may receive periodic mailings from us with information on new products and services or upcoming events. If you do not wish to receive such mailings, please let us know by sending an email to us at customerservice@budshop.com, by calling us at the telephone number below, or by writing to us at the below address

The following right only applies to California residents.

If we collect your name, address or other personally identifiable information (referred to herein as "personal information") from you, we may occasionally make such personal information available to our parent, subsidiary and affiliated companies, or to other third parties who have products or services that we believe will be of interest to you, for their direct marketing purposes. For more information on how your personal information is collected, used and shared, please read the remainder of this Privacy Policy.

If you do not want us to share your personal information with these companies for their direct marketing purposes, please send an email to customerservice@budshop.com to request to opt-out of this sharing.

Protecting the security of your personal information is very important to us. When you transmit personal information from your PC to our servers, your information is protected by both a "firewall" (a combination of computer hardware and software that helps keep unauthorized visitors from accessing information within our computer network) and industry standard SSL (secure socket layer) encryption. Once we receive your transmission, we will take reasonable precautions to ensure its security on our systems. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we and our service providers strive to protect your personal information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and cannot be responsible for the theft, destruction, or inadvertent disclosure of your personal information.

Please note that you are responsible for protecting any user name(s) and password(s) that provide you with access to the Site. We disclaim any responsibility for a breach of privacy as a result of your willingly or inadvertently disclosing user name(s) and password(s) to others.

Please be aware that when you are on the Site, you could be directed to other sites that are beyond our control. There may be links to other sites from the Site's pages that take you outside our Site. These other sites may send their own cookies to visitors, collect data or solicit personal information. The privacy policies of these other sites may be significantly different from this Privacy Policy. We are not responsible for the privacy practices of these other sites and cannot guarantee the security of any of your personal information collected there.

This Site is intended for adults age 21 and older. We do not knowingly collect any personal information from anyone under the age of 21 on this Site. If we come to learn that we have unknowingly collected any personal information from anyone under the age of 21 on this Site, we will immediately delete the person's personal information from our records.

This Site is intended for users located in the U.S. However, like almost every website, the Site is accessible around the world. By visiting the Site and providing your personal information, you acknowledge and agree that your personal information can be collected, processed and stored for the purposes identified in this Privacy Policy. We collect, process and store your personal information in the United States of America. You acknowledge that your personal information may be stored on servers located outside your residential jurisdiction in jurisdictions which may have less stringent privacy practices than your own. If you access the Site from outside the United States, your usage constitutes consent to the transfer of your data outside of your country and to the United States of America.

Please feel free to share any comments, concerns or questions with us. If you have any comments, concerns or questions about this Privacy Policy or the privacy practices of the Site, please contact us at:

BudShop Network 20 Constitution Blvd. South, Shelton, CT 06484

Or by phone at: 1-800-742-5283 Or by e-mail at: customerservice@budshop.com

© 2012 Anheuser-Busch, Incorporated. All rights reserved.